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Privacy policy 

Privacy Policy

This web site is subject to the U K Privacy Act 1993 (“Act”).
This privacy policy explains in general terms how we are committed to protecting your
privacy and your personal information. It will apply to any personal information you
provide to us when registering with us on this website. It also describes the choices
available to you regarding our use of your personal information and how you can access and
update this information.

What Information Do We Collect?

The types of personal information
that we collect from you will depend on the circumstances of collection and on the type of
service you request from us. For example, when you wish to purchase a product from this
website we may collect details such as your name, address, delivery address, telephone
numbers and other information relevant to your purchase.

As we are required by law to obtain
your consent to the collection of "sensitive information" (such as address, name and phone
number), we will assume that you have given consent to the collection of all information
you have provided to us for use in accordance with this privacy policy, unless you tell us

We may use the information we collect to inform you about important changes to
our website, new and special offers we think you might be interested. If at any stage you
no longer wish to receive these notifications you may opt out by sending us an email.

How Do We Collect Information?

We may collect personal information about you when you visit our
website, when you deal with us over the telephone, send us correspondence (whether by
letter, fax or email), or when you have contact with us in person. We will not collect any
personal information without your consent. You acknowledge that your consent is granted
when you complete the fields necessary to facilitate a transaction through this website.

How Do We Use Your Personal Information?
We generally collect your personal information for the following purposes:
• To assist us in providing you with a quality service
• To facilitate your access to our website, products and services
• To deliver products you have ordered from us
• To conduct marketing activities
• To provide you with information about our products and services
• To seek your opinion on our products, services, marketing and website.
• To send you a newsletter.

Some of the personal information we collect is essential for us to be able to accurately identify
who is using the service. Other types of personal information we collect help us to develop
a profile of who is using our service and what their interests are this assists us in offering products
to suit the needs of the users of this website. This information will only be used for the purpose for
which you have provided it.

Disclosure of Personal Information to Third Parties
We may disclose your personal information to third parties for the purpose for which the information was
collected or for related purposes, for example to complete a transaction on your behalf or
provide you with a product that you purchased. We engage third party contractors to perform
services for us which involves the contractor handling personal information we hold. For
example, we currently engage third party contractors to:

• Deliver products purchased from this website
• Provide electronic funds transfer services, credit card account processing
and related services

In these situations, the third party contractor is strictly prohibited
from using any personal information about you, except for the specific purpose for which we
have supplied. We may also disclose your personal information to various law enforcement
agencies and governments around the world for security, to comply with a subpoena, customs
and immigration purposes. Other than the above, we will not disclose your personal
information without your consent unless disclosure is either necessary to prevent a threat
to life or health, authorised or required by law, reasonably necessary to enforce the law
or necessary to investigate a suspected unlawful activity.

Access & Correction of Information About You 
We will, on request, provide you with access to the information we
hold about you, unless there is an exception which applies under the Act, including for the
purpose of correcting or updating that information. We may recover from you our reasonable
costs of supplying you with access to this information. Your request to provide access to
this information will be dealt with within in a reasonable time. If we refuse to provide
you with access to the information, we will provide you with reasons for the refusal and
inform you of any exceptions relied upon under the Act

Keeping Your Personal Information Up To Date 
We take reasonable steps to ensure that your personal information is accurate,
complete, and up-to-date whenever we collect or use it. If the personal information we hold
about you is inaccurate, incomplete or out-of-date, please contact us and we will take
reasonable steps to either correct this information, or if necessary, discuss alternative
action with you. 

Updating/Accessing/Amending/Correcting Personally Identifiable Information 
If your personally identifiable information changes, or if you no longer
desire our service, you may update it by making the change on our member information page
or by emailing our Customer Support at 

Choice/Opt-Out  You may
choose to stop receiving our newsletter or marketing emails by filling in the Unsubscribe
Form, or you can contact us at 

Cookies and Other Tracking Technologies 
We may use cookies, for example, to keep track of your preferences and
profile information. Cookies are also used to collect general usage and volume statistical
information that does not include personal information. 

Third Party Cookies
The use of cookies by our affiliates, tracking utility company and service providers are not covered
by our privacy policy. We do not have access or control over these cookies. Our affiliates,
tracking utility company and service providers use session ID cookies to make it easier for
you to navigate our site, in order for you to use the shopping cart, etc. 

Web beacons Our Web pages contain electronic images known as Web beacons (sometimes called single-pixel
gifs) and are used along with cookies to compile aggregated statistics to analyze how our
site is used and may be used in some of our emails to let us know which emails and links
have been opened by recipients. This allows us to gauge the effectiveness of our customer
communications and marketing campaigns. 

If you choose to use our referral
service to tell a friend about our site, we will ask you for your friend’s name and email
address. We will automatically send your friend a one-time email inviting him or her to
visit the site. Bluaqua filter  stores this information for the sole purpose of sending this
one-time email and tracking the success of our referral program. Your friend may contact us
at  to request that we remove this information from our database. 

Links to Other Web Sites 
Our Site includes links to other Web sites whose privacy practices may differ from
those of Bluaquafilters. If you submit personal information to any of those sites, your
information is governed by their privacy policies. We encourage you to carefully read the
privacy policy of any Web site you visit. 

Our Web site offers publicly accessible
blogs or community forums. You should be aware that any information you provide in these
areas may be read, collected, and used by others who access them. 

Live Chat 
We may use a live chat feature to assist you with customer services. If our chat feature is offline we
will collect your name and email address so that we may reply to your request. We will
email you a full live chat history at end of live chat service. 

Surveys or Contests 
From time-to-time we may provide you the opportunity to participate in contests or surveys on
our site. If you participate, we will request certain personally identifiable information
from you. Participation in these surveys or contests is completely voluntary and you
therefore have a choice whether or not to disclose this information. The requested
information typically includes contact information (such as name and shipping address), and
demographic information (such as post code). 

Security of Your Personal Information 

We will securely hold your personal information and we will not trade, rent or sell it. 

We will take all reasonable steps to keep secure any information which we hold about you.
Personal information may be stored both electronically on our computer system, and in
hard-copy form. Firewalls, SSL encryption, passwords, anti-virus software and email filters
act to protect all our electronic information.

We take all necessary measures to ensure the security of hard-copy information.

Once your transaction is finalised, both the electronic
and hard-copy information are securely archived. After a period of 7 years, both the
electronic and hard-copy information will be destroyed.

Data Retention 

If you wish to cancel your account or request that we no longer use your information to provide you
services contact us at  We will retain and use your information as necessary to comply
with our legal obligations, resolve disputes, and enforce our agreements.

Resolving Your Concerns 

If you wish to gain access to your personal information, have a complaint about a
breach of your privacy or you have any query on how your personal information is collected
or used please forward your request, complaint or query to the address below. We will
respond to your query or complaint as soon as possible. 

Changes to This Privacy policy 

We may amend this privacy policy as our business requirements or the law changes.
Any changes to this privacy policy will be updated on, so please visit
this page periodically to ensure that you have our most current privacy policy.

If we make any material changes we will inform by means of a notice on this website prior to the
change becoming effective.

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